Cookies and privacy policy

Guidelines for handling cookies and personal information
By visiting one of Optima Sport’s websites, you accept this cookie and privacy policy.


1. Generally
2. Cookies
2.1 What are cookies?
2.2 What do we use cookies for?
2.3 How long do we store cookies?
2.4 How do you avoid cookies?
2.5 Third-party cookies
2.6 Cookies from gemius/traffic measurements

3. Personal information
3.1 What is personal information?
3.2 How long do we keep personal information?
3.3 What do we use personal information for?
3.4 Integration of data
3.5 How do we protect your personal information?
3.6 Can we change the processing of personal information?
4. Contact

1. Generally

When you click on’s websites, collects information about you. Below you can read about the information gathered, including how the information is processed, what it is used for, who has access to the information and who you can contact if you have questions or objections regarding the information gathered. gathers information about you in two ways:
– Using cookies
– By you providing information yourself

2. Cookies

2.1. What are cookies?

The first time you visit one of Optima Sport’s websites, you will automatically receive one or more cookies. You will also receive cookies when you make searches or visit sub-pages on our websites. A cookie is a small text file stored in your web browser (such as Internet Explorer, Firefox, Chrome, Safari, Opera, etc.), which registers you as a unique user. Cookies make it easier to use the internet, because you don’t have to always start from the beginning. In other words, the web site can use a cookie to remember information about your preferences. For example, it’s a cookie that ensures that you do not have to log in to a site, such as, every time you visit.


2.2 What do we use cookies for?

Cookies inform about your visit and your behaviour on our websites and other digital platforms.
To determine who visits’s websites, we use cookies to keep demographic and user-related statistics. We gather information about when and for how long you visit a website, which and how many sections, articles and other products you visit, whether your computer has visited us before, which browser and operating system you are using, your IP number, which adverts you see, etc. In this way, we can ensure that you are not exposed to the same banner ads over and over, while at the same time, we can try to display ads that you may find interesting. With your permission, we use the information gathered to target our direct marketing to you. We also use the information to document and clarify the value of advert displays for our advertisers.
These cookies are called first-party cookies and are set by


2.3. How long do we store cookies?

The cookies sent to you will be stored on your device for a varying number of months, calculated from the last time you visited one of Optima Sport’s websites. Every time you revisit a website, the period is extended. The cookies in question are automatically deleted after they expire. You can read about how to delete cookies below.


2.4 How do you avoid cookies?

If you do not want to receive cookies, you can block all cookies, delete existing cookies from your hard drive, or receive a warning before saving a cookie. Click here for instructions on how to configure this on your browser/smartphone.
Note that the instructions apply for most browsers and smartphones, but some are not mentioned.
You can always use the help function in your browser for more information about cookie settings. You can usually do this by pressing “F1” on your PC. Search for “cookies”.


2.5 Cookies from our cooperating partners. also has a number of cooperating partners who set cookies, known as third-party cookies.
It may be our advertisers, media agencies, advertising networks, and other services (such as Facebook, AddThis) who set these cookies.

The purpose of such cookies is to ensure the delivery of targeted online advertising, as well as allowing you to log in and share e.g. articles on the relevant partners’ websites. For questionnaire surveys, analyses and similar, cookies are used to register your response and thus prevent you receiving the same questionnaire again.


2.6 Cookies from Google (traffic metrics). uses cookies from Google. The measurements are carried out under strict observance of the personal data regulations.
The purpose of these cookies is to gather statistical information about the entire internet user-group, which makes it possible to determine, for example, which websites are most popular in the various demographic groups (e.g. among women and men). The information is only presented to third parties in aggregate form.
The information is only disclosed to third parties, including’s partners, in anonymized form for the purpose of targeting marketing and obtaining better knowledge of users on the individual websites and in the Danish market generally. Information is also disclosed to third parties if this is required by law.


3. Personal information


3.1 What is personal information? asks for your personal and user-related information when you purchase services on a website or sign up for newsletters, competitions, etc. This primarily concerns information such as name, address, post code, e-mail address, telephone number, gender and age, but it could also be information about interests, knowledge of the internet, etc. In connection with the purchase of or registration for a service, mandatory information is clearly marked on the form. The provision of other information in connection with the purchase of or registration for a service is voluntary.


3.2 How long do we keep personal information?

When you purchase services on a website, we require your personal information as documentation until the service has been paid for and delivered, any cancellation deadline has expired and the deadline for payments has expired. Then the information can be archived. Three years after archiving, all personal data is deleted at
If you register for newsletters and competitions, etc., or if you have otherwise consented to the use of your information for marketing purposes, your information will be stored for a maximum of three years after the service has been cancelled.


3.3 What do we use personal information for?

The personal information that we collect about you, for example when you create a profile on one of’s digital platforms, is primarily used to complete the purchase or service that the information was collected for. The information is also used by and its partners to gain more knowledge about you. This use may include studies and analyses aimed at improving our products, services and technologies, and for displaying content and advertising that are customised to your interests and hobbies.
The information will not be disclosed to third parties unless you grant separate permission for this, or in the exceptional circumstances where the Personal Data Act allows the disclosure of general customer information.

If you have consented to receive direct marketing with news and offers, etc., we may also use the information collected to target the marketing you receive by telephone, letter or electronic media.
Keep in mind that any information you provide, including personally identifiable information, in a public forum such as an online debate, is not covered by this privacy policy and may be viewed by third parties who have nothing to do with We therefore recommend that you carefully consider what information you provide when using these.


3.4 – Integration of data

When you create a profile on one of’s websites or other digital platforms, or grant us permission to contact you with news and offers by telephone, letter or electronic media (e-mail, SMS, MMS, video messages, pop ups, etc.), we correlate the information you enter into your profile with information collected through cookies, in order to target news and offers to you. uses cookies to gather information about your behaviour on websites and other digital platforms belonging to and its partners, cf. point 2 above.


3.5. Protection of personal data

According to the Data Protection Act, your personal information must be kept secure and confidential. We store the personal information you give on computers with restricted access and which are located in controlled facilities. Our security measures are checked regularly to determine whether our user information is being handled securely, always bearing in mind your rights as a user.
However, we cannot guarantee 100% security for data transmissions over the internet. This means that there is a risk that unauthorized persons may gain access to information when data is transmitted and stored electronically. Please be aware that you provide your personal information at your own risk.


3.6. Changes in the processing of personal information

The rapid development of the internet means that changes may be necessary in our processing of personal data. We therefore reserve the right to update and amend these guidelines for the processing of personal data. If we do make such amendments, we will naturally correct the “last updated” date at the bottom of the page. In case of significant changes, we will notify you in the form of a visible notification on our websites.


4. Contact

If you want access to the information recorded about you by, please contact or telephone +45 2235 2353. If incorrect data is registered, or if you have other objections, please use the same contact information. You have the right to access the information registered about you, and you can object to a registration according to the provisions of the Data Protection Act.
Yours sincerely, Tirsbæk Søvej 115, DK-7120 Vejle Øst,
Telephone: (+45) 60 57 18 81,
CVR. no. 38969579